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Onboarding screens

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Maintenance screens

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Error messages and pop-ups

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Alt text

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Empty state encouragement

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In-app marketing

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SMS

Payments, subscriptions, and cost breakdowns

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Terms and conditions

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Delivering bad news

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Tutorials and guidance

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SMS reminders

CONTEXT: At Cerebral, clients were not completing their monthly assessments. Our SMS nudging wasn't very compelling, so I tried a new approach.

Instead of claiming the message was from "Cerebral," (likely just a nebulous corporate entity to most clients) I further personalized the SMS by using the name of the client's assigned clinician(s). This was meant to be a gentle reminder that the client is receiving services from an actual human being—a human being who can provide them with even  better care by seeing their progress between visits!

This approach increased assessment completion from 9 to 23%

Before

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"Hi Kate, It's Cerebral! Please take a moment to check in on your progress by completing a quick self-assessment!"

After

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"Hi Kate, it's Cerebral! Your therapist, Janna, wants to know how you've been feeling lately. Please take a few minutes to complete your assessment."

Style guides

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Taxonomies

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Customer support scripts

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Technical and regulatory content

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Flyers

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Comparison charts

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Copyright © 2025 Kate Muir | All rights reserved

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